You didn't become a coach to chase check-ins.
Sama is an AI bot that sits in WhatsApp groups with your clients, and handles their daily client accountability (check-ins, meal tracking, habits) so you can focus on programming and strategy.
We usually reply within a couple of hours.
Ananya says her knee has hurt since Tuesday and asked about training tomorrow. I haven't replied to her.
Two separate places. Sama works inside the client group, and talks to you on its own.
What Sama does for you
Check-in reminders
Nudges anyone who missed checking in, next morning in their own time zone.
Records check-ins
It cleanly captures a check-in from a form, a voice note or even a screenshot.
Ananya, knee pain
Flags urgent queries
It knows what query needs your immediate attention and alerts you in DM.
Gives a daily summary
Who's on track, who's slipping, and what's still sitting with you.
However she sends it, it ends up in the same place.
A typed form, a paragraph at midnight, forty-five rambling seconds half in Hindi, or a photo of her plate. Sama reads all four and files one clean check-in.
1. Followed plan – mostly
2. Hunger – bit high
3. Weight – 71.7
- Adherence
- Mostly
- Hunger
- High
- Energy
- Good
- Weight
- 71.7 kg
- Water
- 2 L
- Lunch
- Logged
Don't take our word for it. Send us a voice note from your most rambling client and we'll send back exactly what Sama makes of it. Before you sign up for anything.
Send us one on WhatsApp →And when she goes quiet, Sama goes and gets it.
It doesn't send the same message twice. Each reminder is written differently from the last, so it never reads like a robot pestering your client.
It goes out at 10am where your client is, not where you are.
It can tell a question from a problem.
Both of these arrive at ten at night and look identical on your lock screen.
“Can I have pizza on Saturday?”
“My knee's been hurting since Tuesday.”
You stop scrolling to find out who needs you.
Who checked in and who didn't. Who's gone quiet for three days. Which questions are still sitting with you, and how long they've been waiting.
And when you want more than the summary, the dashboard has the history. Weight over the whole programme, adherence trending down before she mentions it, every photo and blood report in one place.
The week you'd have spent an hour piecing together.
What moved, what didn't, and what's worth saying to her about it. One card per client, ready before you sit down to write their weekly review.
See it running on one of your groups this week.
What coaches ask before anything else
It won't talk over you
Sama only ever says two kinds of thing to your client: hello when it joins, and a reminder when a check-in is missing. If a client asks it a question, it doesn't answer. It tells you.
Your number is never touched
Sama joins the group as its own separate number, and your clients see it in the members list like anyone else. We never log into your WhatsApp and nothing is ever sent from it.
It only sees that one group
Sama reads the groups you add it to. Nothing else on your phone, nothing you didn't add. We don't train models on your clients' data, and the privacy page says exactly what we keep.
Free for 14 days. Then ₹200 a client.
Up to 10 clients on the trial, no card. After that it's ₹200 per client per month, and it stops at ₹10,000 however big you get.
One coach, one roster, and a problem worth fixing.
A while back I signed up with a coach to lose weight, and it worked, more easily than I expected.
What stayed with me was his side of it. He was very good at the actual coaching, and completely stuck everywhere else. Past a certain number of clients the chasing and the logging just swallow you, and the coaching stops being the thing you spend your day on.
So we built this for him. It worked well enough that it seemed worth handing to other people.
Frequently asked questions
Could my number get banned for using this?
No, because your number isn't involved. Sama joins the group as its own separate number. We never connect to your account, never log into it and never send a message from it. Nothing about your WhatsApp changes.
Will this make me look like I've handed my clients to a bot?
It's the first thing we think about, because your relationship with your client is the thing you actually sell. Sama introduces itself once, does the admin, and stays out of the coaching. Every reply about their plan, their body or how they're feeling still comes from you. We'll give you a line to send first so nobody is surprised, and if one client isn't comfortable, take Sama out of that group and nothing changes for them.
Do my clients need to download anything?
No. No app, no login, no account. They stay in the same chat they're already in and message you exactly as they do now.
Will they know there's a bot in the group?
Yes. Sama introduces itself once when it joins, and we'll give you a line to send first. It's the only honest way to do it.
What if a client asks Sama something medical?
It doesn't answer. Anything about symptoms, pain, injury or illness goes straight to you.
Can I try it with one client first?
That's what we'd suggest. Pick your chattiest client, that's the real test.
What if I don't like it?
Take Sama out of the group and it stops. Nothing to cancel during the trial, and your data is yours to take with you.
Is this right for me?
Probably, if you've got somewhere between ten and a hundred clients, each in their own WhatsApp group, and check-ins are the thing you're always behind on. Probably not, if you want a branded app for your clients, or you coach mostly in person, or you're after a full CRM with payments and scheduling.
Try it with one client this week
Tell us roughly how many clients you have. We'll pick one group and get Sama running on it in about fifteen minutes.
We usually reply within a couple of hours.